Privacybeleid
This Privacy Policy describes how Luna-Lou (the “Site,” “we,” “us,” or “our”) collects, uses, and shares your personal information when you visit, use our services, or make a purchase at luna-lou.com (the “Site”) or otherwise communicate with us regarding the Site (collectively, the “Services”). For the purpose of this Privacy Policy, “you” and “your” refer to you as a user of the Services, whether as a customer, a website visitor, or any other person from whom we collect information as described in this Privacy Policy.
Please read this Privacy Policy carefully.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the updated Privacy Policy on the Site.
How We Collect and Use Your Personal Data
To provide the Services, we collect personal information about you from various sources, as outlined below. The information we collect and use depends on your interactions with us.
In addition to the specific uses outlined below, we may use the information we collect about you to communicate with you, provide or improve the Services, comply with all applicable legal obligations, enforce any applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.
What Personal Data We Collect
The types of personal data we collect about you depend on your interactions with our Site and your use of our Services. When we refer to “personal data,” we mean data that identifies, relates to, describes, or could be linked to you. The following sections describe the categories and specific types of personal data we collect.
Information We Collect Directly from You
Information that you provide directly to us through the Services may include:
- Contact information, including your name, address, phone number, and email address.
- Order information, including your name, billing address, shipping address, payment confirmation, email address, and phone number.
- Account information, including your username, password, security questions, and other information used for account security.
- Customer support information, including any information you choose to include in communications with us, such as when you submit a message through the Services.
Some features of the Services may require you to provide us with certain information about yourself. You can choose not to provide this information, but doing so may prevent you from using or accessing these features.
Information We Collect About Your Use
We may automatically collect certain information about your interactions with the Services (“Usage Data”). We may use cookies, pixels, and similar technologies (“Cookies”) to collect this information. Usage Data may include information about how you access and use our Site and your account, including device information, browser information, network connection information, IP address, and other details regarding your interactions with the Services.
Information We Receive from Third Parties
We may also obtain information about you from third parties, including vendors and service providers who may collect information on our behalf, such as:
- Companies that support our Site and Services, such as Shopify.
- Our payment processors, which collect payment data (e.g., bank account, credit card, or debit card details, billing address) to process your payments, fulfill your orders, and provide you with the requested products or services.
When you visit our Site, open or click on emails we send, or interact with our Services or advertisements, we or third parties we work with may automatically collect certain information using online tracking technologies such as pixels, web beacons, software development kits, third-party libraries, and cookies.
All information we obtain from third parties will be handled in accordance with this Privacy Policy. Please also review the section below regarding Third-Party Websites and Links.
How We Use Your Personal Data
Providing Products and Services. We use your personal data to provide the Services under the contract we have with you, including processing your payments, fulfilling your orders, sending notifications about your account, purchases, returns, exchanges, or other transactions, creating, maintaining, and otherwise managing your account, arranging for shipping, facilitating returns and exchanges, and other account-related features and functionalities. We may also enhance your shopping experience by enabling Shopify to match your account with other Shopify services you might want to use. In such cases, Shopify processes your data as outlined in its Privacy Policy and Consumer Privacy Policy.
Marketing and Advertising. We may use your personal data for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications via email, SMS, or post, and displaying ads for products or services. This may involve using your personal data to better tailor the Services and advertisements on our Site and other websites. If you are a resident of the EEA, the legal basis for these data processing activities is our legitimate interest in promoting our products under Art. 6(1)(f) GDPR.
Security and Fraud Prevention. We use your personal data to detect, investigate, or take action regarding potential fraudulent, illegal, or malicious activities. If you choose to use the Services and register an account, you are responsible for keeping your account login details secure. We strongly encourage you not to share your username, password, or other access credentials with anyone else. If you believe your account has been compromised, please contact us immediately. If you are an EEA resident, the legal basis for these data processing activities is our legitimate interest in keeping our website secure for you and other customers under Art. 6(1)(f) GDPR.
Communication and Service Improvement. We use your personal data to provide customer support and improve our Services. This is in our legitimate interest to communicate with you, provide you with effective services, and maintain our business relationship with you under Art. 6(1)(f) GDPR.
Cookies
Like many other websites, we use cookies on our Site. Specific information about the cookies we use in connection with supporting our store through Shopify can be found at https://www.shopify.com/legal/cookies. We use Cookies to support and improve our Site and Services (including remembering your actions and preferences), perform analytics, and gain insights into user interaction with the Services (in our legitimate interest to manage, improve, and optimize the Services). We may also permit third parties and service providers to use cookies on our Site to better tailor services, products, and advertisements on our Site and other websites.
Most browsers automatically accept cookies by default, but you can modify your browser settings to delete or reject cookies. Please note that deleting or blocking cookies may negatively impact your user experience and cause some Services, including certain functionalities, to work improperly or no longer be available. Blocking cookies may not prevent all information sharing with third parties, such as our advertising partners.
How We Disclose Personal Data
In certain circumstances, we may disclose your personal data to third parties for contract performance, legitimate purposes, and other reasons as described in this Privacy Policy. Such circumstances include:
- With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analysis, customer support, cloud storage, fulfillment, and shipping).
- With business and marketing partners to provide services and display advertisements to you. Our business and marketing partners will use your data according to their own privacy statements.
- When you instruct us, request us, or otherwise consent to certain data being shared with third parties, for example, to provide products to you or through your use of social media widgets or login integrations with your consent.
- With our affiliates or otherwise within our corporate group, in our legitimate interests to run a successful business.
- In connection with a business transaction, such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), enforce applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.
We disclose the following categories of personal data and sensitive personal data about users for purposes outlined in “How We Collect and Use Your Personal Data” and “How We Disclose Personal Data”:
| Category | Categories of Recipients |
|---|---|
| Identifiers such as basic contact details and certain order/account information | Vendors and third parties performing services on our behalf (e.g., ISPs, payment processors, fulfillment partners, customer support, data analytics providers) |
| Commercial information, such as order information, shopping, and customer support | Business and marketing partners, affiliates |
| Internet or other similar network activity, such as usage data | Vendors, affiliates |
| Geolocation data, such as locations inferred from an IP address or other technical measures | Vendors, affiliates |
We do not use or disclose sensitive personal data without your consent or to infer characteristics about you.
With your consent, we may share personal data for advertising and marketing purposes.
Third-Party Websites and Links
Our Site may contain links to websites or other online platforms managed by third parties. If you follow links to sites not affiliated with or controlled by us, it is important to read their privacy and security policies and any other terms. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information on these sites. Information you provide in public or semi-public spaces, including information shared on third-party social networks, may also be visible to other users of the Services and/or users of these third-party platforms without limitation on how it may be used by us or a third party. The inclusion of such links on our Site does not imply endorsement of the content of such platforms or their owners/operators, except as stated in the Services.
Children’s Data
The Services are not intended for use by children, and we do not knowingly collect personal data from children. If you are a parent or guardian of a child who has provided us with personal